This is an example analysis, based on the answers to this survey.

Features of our new electric car model

Prioritization and analysis

Must-haves

You must do all of the following, first thing. If any of these are absent, customers will walk away.

Priority	Feature
1	Driving range is 500 miles

A chance to delight

Customers will be delighted if you do any of the following. They won't be unhappy if you don't though.

Priority	Feature
2	Dash-cam integrated in rear-view mirror
3	Breathe in breathalyzer to start the car Customer attitudes towards this feature are very conflicted. (Attract: 71%•Reverse: 29%). Look for segments.

Meh.

Your customers don't care about any of the following. Don't spend effort on any of them.

Priority	Feature
4	Get the car painted in beige

Don't do this!

Your customers strongly dislike all of the following

Priority	Feature
0	The car horn plays La Cucaracha

Based on 0 answers.

Segmentation

Find clusters of people who feel the same about these divisive features.

Divisiveness	Feature
5.7135	Breathe in breathalyzer to start the car Answer categories: Attract: 71.43% • Reverse: 28.57%	Look for clusters

Or segment your audience based on their overall attitudes towards your features. (This takes a few seconds because it involves number-crunching robots).

Satisfiers and dissatisfiers

Not all features are required, but make sure you include the ones with the biggest impact.

You don't have to implement all of your features to make your customers happy (except for the must-be's of course). If you're wondering whether to include a certain feature, looking at how much its presence will satisfy your customers and how much its absence will annoy them, will help.

Dissatisfaction if not included

Idea

Satisfaction if included

3.14

Driving range is 500 miles

1.71

Dash-cam integrated in rear-view mirror

3.43

0.86

Breathe in breathalyzer to start the car

2.29

0.57

Get the car painted in beige

1.14

-1.43

The car horn plays La Cucaracha

-1.57

Feature	Dissatisfaction if not included	Satisfaction if included
Driving range is 500 miles	3.14	1.71
Dash-cam integrated in rear-view mirror	1.71	3.43
Breathe in breathalyzer to start the car	0.86	2.29
Get the car painted in beige	0.57	1.14
The car horn plays La Cucaracha	-1.43	-1.57