Making better decisions

Thoughts, methods and stories about strategy and product development

If you want your Kano analysis to be valuable, ask the right questions

Keep your survey questions on the same level of abstraction to get the best results

Prioritising customer needs: a Kano survey with over 3.000 responses

Initiating change needs compelling evidence.

7 steps to building a roadmap with confidence

The process behind deciding on what features to build.

I will drop the excuses and focus on customers now

I find all kinds of excuses not to talk to customers. Why is that and how can I help it?

How to get great ideas for your product

In all the years I've helped my clients improve their businesses, three methods for generating ideas haven really proven their worth.

This is how to make your Kano phone surveys less of a struggle

I recently had to conduct a few long distance Kano surveys. Here are three things I did to make it a success.

What is the Kano model?

The Kano model is a standardized method of finding out how features of a product or service are perceived by customers. It is pretty easy to set up and use.

This is how I got to love the Kano model

I worked with a client on deciding what features would go into their B2B customer portal. Thanks to the Kano model, we saved a lot of time and money.